As a company that organizes beautiful picnics, Blanket & Board has many opportunities to create content. They do this through social media such as LinkedIn, Facebook, and Instagram, with posts about their events and services. They also use their website as a blog where they write and post about a variety of topics from self-care to MLK Day. Their social media is used very well to build their brand and promote their company.
This use of social media can be an opportunity to Shareclub. Similar to Blanket & Board, their social media can also be used to support their marketing and spread awareness of their company. Blanket & Board and Shareclub are also both small and local companies, which presents the challenge of being able to cater to as many people as possible within the companies’ limits.