The other intern at my office, Camille, and I finally got to visit the main office of BPR in Liberec, Czech Republic. Liberec is an hour north of Prague and a much smaller city. The drive there is picturesque and when you enter the city you can only see mountains on either side of you. I was extremely excited to finally work in a real office compared to the converted apartment/office Camille and I are used to. When we arrived, we were introduced to the complete BPR team and given lunch, then it was time to work.
For the past two weeks, I have been working on a competitive analysis for my supervisor, Venka. Venka told me we would use the information I collected to put together a communication strategy for BPR to use. One of BPR’s biggest challenges is that everybody only has time to work within the company and not on the company. This can be detrimental to a small firm that relies on customer interaction and generation of new leads. Some of BPR’s largest competitors are similar public relations firms that are smaller and have similar clients. A firm named Best Communications was one firm that stood out to me the most, their social media is translated into English already and doesn’t rely on the automatic translation, which can be extremely wrong at times. They only have about twenty employees like BPR and they are extremely creative. Another larger competitor of BPR is Grayling Czech, they are a larger firm because they are global but their Czech office is smaller. They have much larger resources than BPR does and that is why Venka and I find them to be a strong competitor. The work I have been doing has been looking at these competitors and others and analyzing their social media practices to see what BPR can capitalize on or stop doing, basically what works and what doesn’t.
When I got to the office I met with Venka and her Czech intern, Filip. We discussed our findings and I sent my information to Filip along with a communication strategy I put together for BPR. Then Venka gave us assignments and work to do. Currently we are taking BPR’s challenge and making it into an opportunity. We are going to start a campaign for BPR to market themselves online through various social media outlets. It is my job to find out what we can get and for how much along with some content creation. I am excited to be working this closely on a marketing campaign and can’t wait to see where it goes.