I found it unusual that Google employees call themselves “Googlers.” By doing that it gives them a sense of unity within the machine that is Google. The reason why I find it uncomfortable is because it goes against the norm. Ernst Young people do not call themselves Ernst Youngers. But obviously there are differences between them. Ernst Young has clients and needs to be consistently on top of things. Mike, our tour guide gave us examples of how working for Google is about individuality, but when it gets down to it, the workers still put in the hours, so the result is the same, it’s just Google can afford the extra amenities like a massage room. And even though EY doesn’t have the same amenities as Google, both value their culture and how close they are; it is just with Google, it is more visible with physical things.

As far as Google goes with developing the community and the Pittsburgh area, I think it is a smart move by them. When Google goes to entrepreneurs, they are selling their brand and products. By doing this, it spurs the economy surrounding their building, giving them more and more opportunities to sell and build their brand on a personal level. Mike mentioned the “20%” rule, where a “Googler” can spend 20% of his work hours in a given week to help out the community. I am not surprised that Google and other public corporations have these CSRs. It builds relationships on personal level as the corporation can teach and give back to the community, giving themselves a good reputation simultaneously getting more people to use their products.  This relates to the stakeholder theory as they build the environment around them, giving them a competitive advantage as they build up their brand too, in a nice perceived image, which for the most part is true.

I personally would prefer to work for a firm like Ernst & Young.  I believe in the motto “look good, feel good.”  When I dress well I feel ready to do any task.  So to me I do not need the extra amenities that Google provides.