MCE/MCE+1 – Blog Post Prompt – Thursday August 1, 2019 – DocuSign and Google

Name: Connor Damon

DocuSign:  in preparation for your site visit to DocuSign, DocuSign is a start-up from Silicon Valley in California that has evolved into one of the world’s leading e-based document signing technology companies.  As the linked article shows, DocuSign has serious expansion plans for the Dublin office and hopes to hire 1,000 additional workers.  Based on your quick review of the article on DocuSign’s expansion to Dublin, identify one commercial opportunity and one commercial challenge they are addressing in this expansion.

A commercial opportunity that DocuSign is addressing in the expansion to Ireland is the company is able to increase the size of the workforce within Ireland from 400 workers to 1000 (theoretically). The perks of this workforce expansion is that DocuSign will be able to produce more of its services more quickly than before. A challenge that the company faces is the size of their presence in the market. The articile from the Irish Times states that DocuSign only has 5% of the total addressable signature market, so the company must focus on increasing their influence within that market.

Google EMEA Headquarters in Dublin: In preparation for your site visit to Google’s Headquarters in Dublin for its Europe, Middle East and Africa division, this is an excellent example of how a firm is responding to opportunities and challenges in generating digital advertising revenue in its broader social environment by recognizing and addressing opportunities and challenges related to digital advertising revenue in Europe, the Middle East and Africa.  Based on your quick review of the article on Google’s 15 years in Ireland, identify one commercial opportunity and one commercial challenge they are addressing in the EMEA headquarters.

An opportunity that Google is taking advantage of in the EMEA headquarters is that of its launching of the Dublin Impact Challenge supporting non-profits in the area. This opportunity is a great way for Google to both bolster their reputation and work towards bettering the community and workforce that they are located in and draw employment from. A challenge that the company is addressing in the EMEA headquarters is the vast diversity of the international business world, and the struggles that come with the language barriers that exist all over the world. Google addresses this concern by hiring employees who are from 70 different countries around the world and speak 75 different languages.

Questions For The Site Visits:  Finally, acting as members of consulting teams that might choose to write a group paper about the commercial opportunities and challenges connected to DocuSign or Google EMEA Headquarters in Dublin, what specific questions do you have about the business model for DocuSign that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)?  What specific questions do you have about the business model for Google EMEA Headquarters in Dublin that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)?    Give us specific questions for each of tomorrow’s visits.

DocuSign: Are there any other ways that the company is working toward a greener and more sustainable planet other than just the signature feature saving paper?

Google: How are you providing services to better the environmental aspects of the business world?