Today we had 2 site visits. First, the Tyrconnell Tribune and then McNutt of Donegal in Downings. Both have built strong reputations over time, but they have done so in very different ways. Their shared location in rural Donegal plays a major role in shaping their brand identities, even though their industries and strategies differ.

We began at the Tyrconnell Tribune, a community newspaper that has earned trust through consistency and personal connection. One specific practice stood out. They only use photos of people they know are from the area. This builds a stronger link between the paper and its audience. Locals are more likely to buy a copy when they see familiar faces inside. The Tribune does more than report news. It reinforces a sense of community and identity. We also had the chance to tour the back of the shop, where we saw the printing and dyeing machines. It gave us a clearer view of how much work goes into creating each issue.

Afterward, we traveled to McNutt of Donegal. Their business journey has been one of adaptation. They started out making tweed jackets for men and women. Later, they began selling fabric to large European fashion houses. That model eventually failed, since the fashion houses often sent McNutt’s designs overseas to be replicated for less. Sales dropped after one season, and the company decided to change course. They now focus on producing their own line of goods, including scarves, blankets, and towels. Instead of relying on wholesale clients, they promote their brand at trade shows across Europe. This gives them more control over their image and product quality.

While the Tribune builds trust through personal relationships and local coverage, McNutt has leaned on craftsmanship and authenticity to gain recognition. Both approaches depend heavily on a strong sense of place. For the Tribune, the rural setting is the heart of its content. For McNutt, Donegal is part of the story they sell with every product. The location gives both businesses a foundation that feels genuine and rooted in tradition.

We ended the day with a hike to Murder Hole Beach. The trail took about 20 minutes, and we got hit with some wind and light rain along the way. The view was dramatic and beautiful. Even though the weather made it tough to enjoy for long, the setting felt just as raw and real as the stories we had heard earlier in the day.