Communication Differences in Stockholm

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Throughout the course of my internship in Stockholm, I have noticed many similarities and differences between communication styles both in my internship and in day-to-day activities. Beginning with my internship, I began my first week with receiving information on the main project that I am working on throughout the summer. For some background context, MyTelescope is a tech startup based in Stockholm that utilizes search result data from Google, YouTube, Bing, Instagram, and several other platforms to give marketing teams insight on where consumer interest is moving. In addition to search result data, MyTelescope has developed AI algorithms to be able to analyze the search result data and identify actionable insights that marketing teams can use to make the most out of their campaigns. My project, however, was to determine a financial use case, specifically for either CFOs or investment analysts. During this first week, as I was settling into Stockholm and my internship, I was having a hard time identifying exactly what expectations my boss had for me and the work I could output during my two months here. I understood the general idea that the use case I could develop would then be used as a proof of concept to show to professionals in these roles that MyTelescope would be useful to them and a product that they could buy to make their workflows easier. However, I had little idea of what the final product he wanted. I assumed that I would make a large report. I would use MyTelescope as if I was a coverage analyst for a particular industry and include all of the data, dashboards, and analysis MyTelescope produced. I would then find a metric that I could use as a benchmark to then verify or validate my findings. I asked him about what he was expecting in the final deliverable, but I would often still be equally as confused as before, if not more confused. As I had conversations with my boss, he would point me in the general direction he was thinking, but sometimes I would still misunderstand him. Now that it is July, Stockholm has cleared out as many locals leave for vacation. In Sweden, it is common to take a month or at least a few weeks of vacation in the second half of summer. Typically, every morning I would have a standup meeting with my boss and the other intern I was working with. In the last week of June, my boss left for vacation but did not inform us directly that he was leaving but said that we would be working with one of our coworkers on testing the tool, as well as refining the onboarding process and the website. So, for the following few weeks, we have had our morning standup meetings with our coworker. This week, our coworker has left for vacation, and the other intern and I have not had a standup meeting. We still are working on our main project and finding other aspects of the tool to refine; however, we were not made aware of the change to our meetings. What I have learned through this experience is that in the working environment in Sweden, many details go unsaid, especially if those details can be inferred or determined through basic connection. This can be helpful as it can speed up meetings. It reduces repeating redundant information or reviewing aspects of a project or task that are not complex. However, it can easily create confusion. While in theory this can increase productivity, it can also slow down certain processes if you have to go back to ask questions or clarification. I found myself contemplating my certainty of what I was supposed to do for a task numerous times. Most of the time, I didn’t want to reach out for clarification because I didn’t want to slow down my boss or my other coworkers. This resulted in many instances of spending several hours attempting to determine what the best approach would be. Another example is sending messages through email or Slack. I am used to writing very formal and informative emails in a professional setting. When my coworkers sent emails or messages through Slack, they would often be one sentence or even a singular bullet point. This, again, was nice because these messages were sent very quickly due to their simplicity, but also often caused confusion. Overall, my experience working and communicating in Stockholm followed a similar theme throughout; details are often simplified which quickens communication but can reduce clarity. I still had a great time working with and getting to know my coworkers and other locals in Stockholm.

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