These past few weeks have been the best in my entire life. The experience I am getting here, both professionally and just for fun, has been surreal. In today’s blog I am going to focus in on my internship and academics. Although there is so much going on here, these two components of my study abroad are helping me gain global knowledge in my field of marketing and psychology. I believe it is important to let people know what I am gaining professionally while here.
As I have mentioned, I am taking a three-credit internship at Ardent Communications. This is a marketing agency in North Sydney. I am also taking a three-credit class operations management. This class is a core business class for University of Pittsburgh business students, and is being taught here in Australia by G.G. My professor is very knowledgeable and fun in his teaching approach. I had G.G. back in Spring 2017 for quantitative methods which is why I took him again here while in Sydney.
Every Monday, Tuesday, and Thursday I wake up at 7:30 in the morning and get ready for my internship. Although it starts at 9:00, I have to walk to the train station and take transportation from Central Station to North Sydney. I have learned a lot by travelling this way; I learned to navigate the train system, I learned about the different areas I pass on my way to work, and I learned in general about how trains here function. Even though I can take a bus to work, the trains here are the quickest and most convenient mode of transportation.
Once I get to work, I chat for a while with my boss (Australians love to get to know you personally), then I get started with my work. Australians believe in working hard in the office, and then having fun afterwards. A motto here is eight hours of work, eight hours of fun, eight hours of sleep. People here don’t live to work, but rather work to live. This is evident in my internship.
At my internship I complete a plethora of tasks. I create blogs, I manage social media posts, I edit the work website, I create media plans (consisting of marketing material and budgets), I go on client meetings, I utilize SEO for their webpage and clients, I create competitor analysis reports, and generally learn about the marketing world globally. As may seem evident, I have learned a lot through this experience and I still have two weeks left.
Much of what I have learned in my operations class will not make sense to people not currently learning the material. However, I will do my best to summarize some of the important topics. One of the biggest things I have taken away from this course deals with the bottleneck of a company. A bottleneck is the resource within the business (e.g. demand, labor, mixer) that holds backs the company from producing more of whatever they are selling. Another thing we learned is the I=RT formula, where I stands for inventory, R for rate, and T for throughput time. Obviously, this is only a bit of what we learned, but I believe it is some of the most important. We also went on a site visit to a manufacturing firm and this trip was very informative.
Clearly, I have gained much knowledge from this trip already. I can’t wait to see what the final two weeks have in store for me!