Hi! I am Elizabeth McKay, a senior at the University of Pittsburgh, where I study Marketing and Psychology. I am an active member in Pitt’s chapter of the American Marketing Association–VP of Community Service for the 2018-2019 school year–and the marketing intern for Heartland Restaurant Group. My undergraduate career will be wrapping up next spring when I graduate with a Bachelor’s of Science and a Bachelor’s of Science in Business Administration.
I took on the challenge of the dual degree program after transferring from Ohio University in fall 2017, where I majored in marketing with a psych minor. Traversing the graduation requirements of the program is challenging, but with the support of my family and the guidance of my academic advisor in the CBA, I am on track to graduate in the expected five years. This year I took part in the new Digital Marketing Institute in Pitt Business. In the fall this included a course on Google Ads and Google Analytics, resulting in certifications for both. Spring semester of the Digital Marketing Institute involved creating and implementing a digital marketing campaign for a local business. Along with a peer partner and a professional coach, I have put together a plan for Oakland’s very own Fuel and Fuddle.
For the past year I have been the marketing intern for Heartland Restaurant Group, a Dunkin’ Franchisee in Pittsburgh. I started with the company as a crew member in our Oakland location three years ago and worked my way up to shift leader before learning about an internship opportunity. My role as the marketing intern has given me several responsibilities and exciting projects. I have conducted competitor pricing studies–which have impacted our own prices, I compose monthly memos informing store managers of new products and procedures, and I facilitate community events at several of our stores as well as in the surrounding communities. My most recent project has been to setup and manage a Google Ads campaign promoting our catering services. It is an immense pleasure to have been invited to continue my work with the company when I return from my month studying abroad in Dublin.
I am looking forward to taking a courses on International Marketing and Diversity in Politics in Dublin during the term. The courses offered on this program factored into my decision in choosing Pitt in Dublin, as opposed to another program. I have always wanted to visit Ireland, so when the opportunity came to study abroad, Dublin was my first choice.
Three learning objectives I have for this program are to enhance communication skills, gain greater awareness of global issues, and to learn more about myself. I wish to become more aware of global issues from a local perspective—such as how a predominantly Catholic Ireland voted legalize abortion and the political, economic, and trade implications of Brexit. Lastly, I wish to develop greater awareness of myself and to expand my sense of independence and resilience.
The next time you hear from me, I’ll be in Dublin!