Positive Advertising Experience in a Targeted Market Segment: Similar to my Lady GaGa “Something about my cool Pittsburgh guy….” example, describe a time when an advertising campaign did a compelling job appealing to you as a member of a targeted market segment.
I was at a basketball tournament a year or two ago and Nike had a stand set up advertising their new and upcoming collaborations and merchandise. A basketball tournament filled with kids who love basketball is the perfect place for a company like Nike to advertise their basketball producers because we are exactly the types of kids to want to buy it.
Negative Advertising Experience in a Targeted Market Segment: Similar to the creeped-out reaction I am having to the LenCrafters’ office sending me a fake optometry appointment notice for August 6, 2019 (which is actually an attempt to target me as a returning customer segment of the LensCrafters in Ross Park Mall), describe a time when an advertising campaign really missed the mark while trying to appeal to you as a member of a targeted market segment.
I rarely use Facebook but I am a member of it so whenever I don’t use it often, they send me like 15 emails a day updating me on different things that are happening. Seeing all these emails makes me annoyed and angry rather than wanting to go back and check out the product. So, maybe if they had a little more quality as opposed to the quantity they were sending out then they would be more affective in getting me back.
Other Examples Like This?: Based on our review of market segmentation and your examples of positive and negative experiences in target market campaigns, how will you approach market segmentation in your future professional roles?
I think the best thing anyone can do is do some research into the market and the 4 major factors of advertising segmentation we did and form a plan to create the most effective ad campaign possible. As long as we have a specific audience we target that we know we can reach, we’ll be able to create an effective campaign.