DocuSign and Google Preparation

DocuSign:  in preparation for your site visit to DocuSign, DocuSign is a start-up from Silicon Valley in California that has evolved into one of the world’s leading e-based document signing technology companies.  As the linked article shows, DocuSign has serious expansion plans for the Dublin office and hopes to hire 1,000 additional workers. Based on your quick review of the article on DocuSign’s expansion to Dublin, identify one commercial opportunity and one commercial challenge they are addressing in this expansion.

One commercial opportunity that DocuSign faces is the international market in Dublin and the multitude of tech startups that are budding throughout Dublin. We’re even traveling to the Guinness Center, which is a facility that promotes start-ups, a common sight throughout Dublin. With the services that Docusign offers, it would appeal to these startups as well as the large corporations that are headquartered in Dublin. One commercial challenge they face is the local hiring process. Even the newspaper interview mentions other tech firms difficult with finding exceptional employees. The Docusign CEO seems fairly confident, assuming that since people want to work for them, then they will have good workers. However, the workforce in Ireland is different than the one in silicon valley and other parts of the world. This is not necessarily a negative, but Docusign must account for this discrepancy when hiring.

Google EMEA Headquarters in Dublin: In preparation for your site visit to Google’s Headquarters in Dublin for its Europe, Middle East and Africa division, this is an excellent example of how a firm is responding to opportunities and challenges in generating digital advertising revenue in its broader social environment by recognizing and addressing opportunities and challenges related to digital advertising revenue in Europe, the Middle East and Africa.  Based on your quick review of the article on Google’s 15 years in Ireland, identify one commercial opportunity and one commercial challenge they are addressing in the EMEA headquarters.

One commercial opportunity they are addressing is the ability to capitalize and profit off of the innovations made within the business center, regardless if they’re associated with Google or not. The development of the Foundry in the docklands acts as a catalyst for innovation and engagement, and it is the perfect advertising campaign for Google. In addition, the Foundry is designed to hold conferences from people around the world, further expanding the brand into facets of different firms. It further adds to the globalization pursuit of a brand that is already operating on a multinational level. One commercial challenge they face is to ensure that when working with all these diverse groups, cultural values are respected and acknowledged in each interaction. This has been touched on with the grants that were given out to innovators in Ireland, and it is said that the Foundry adds several million to the annual GDP, it is evident that Google aims to facilitate the business in Ireland. This further pursues their goal of total brand recognition and take over.

Questions For The Site Visits:  Finally, acting as members of consulting teams that might choose to write a group paper about the commercial opportunities and challenges connected to DocuSign or Google EMEA Headquarters in Dublin, what specific questions do you have about the business model for DocuSign that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)?  What specific questions do you have about the business model for Google EMEA Headquarters in Dublin that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)? Give us specific questions for each of tomorrow’s visits. 

Docusign

To what extent does the transition to digital documents promote environmental sustainability? Are you currently searching for other online substitutes for current physical documents?

What is the primary market segment that you target and how do you advertise to them?

Google

From the standpoint of Google as an Internet provider, is the Foundry focused on increasing profit margins or creating shared value through facilitating innovation and engagement?

To what extent has Google achieved the goal mentioned in the response to the previous question?

It is evident that Google has interacted significantly with the Irish community. Is this type of interaction also experienced in the other Google headquarters?