DocuSign: in preparation for your site visit to DocuSign, DocuSign is a start-up from Silicon Valley in California that has evolved into one of the world’s leading e-based document signing technology companies. As the linked article shows, DocuSign has serious expansion plans for the Dublin office and hopes to hire 1,000 additional workers. Based on your quick review of the article on DocuSign’s expansion to Dublin, identify one commercial opportunity and one commercial challenge they are addressing in this expansion.
Expanding their reach into the global market creates opportunities for DocuSign to grow as a company and increase their share of the market. One challenge of this approach is that DocuSign will have to adapt to the struggles of being multi-cultural as a company and have more creativity in marketing in other cultures.
Google EMEA Headquarters in Dublin: In preparation for your site visit to Google’s Headquarters in Dublin for its Europe, Middle East and Africa division, this is an excellent example of how a firm is responding to opportunities and challenges in generating digital advertising revenue in its broader social environment by recognizing and addressing opportunities and challenges related to digital advertising revenue in Europe, the Middle East and Africa. Based on your quick review of the article on Google’s 15 years in Ireland, identify one commercial opportunity and one commercial challenge they are addressing in the EMEA headquarters.
Google, being a massive, multinational conglomerate, has an unlimited number of opportunities it could target to grow. One major opportunity it is choosing to seize is the startup proposal investment it is doing at its European headquarters. This opportunity helps to give back to the community and bring great ideas to life. One challenge this world headquarters faces is that continuing to expand its grasp on the market will become more and more difficult as they gain more control.
Questions For The Site Visits: Finally, acting as members of consulting teams that might choose to write a group paper about the commercial opportunities and challenges connected to DocuSign or Google EMEA Headquarters in Dublin, what specific questions do you have about the business model for DocuSign that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)? What specific questions do you have about the business model for Google EMEA Headquarters in Dublin that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)? Give us specific questions for each of tomorrow’s visits.
How does DocuSign plan to improve its business model and provide more services as it continues to grow? What are the next steps Google will be taking to increase the amount of people it serves worldwide?