DocuSign:  in preparation for your site visit to DocuSign, DocuSign is a start-up from Silicon Valley in California that has evolved into one of the world’s leading e-based document signing technology companies.  As the linked article shows, DocuSign has serious expansion plans for the Dublin office and hopes to hire 1,000 additional workers.  Based on your quick review of the article on DocuSign’s expansion to Dublin, identify one commercial opportunity and one commercial challenge they are addressing in this expansion.

One opportunity for DocuSign is just the fact that they are expanding to Dublin. Dublin is great because within the 1,000 employees they are planning to hire, they know they will all be tech savvy, as well as they will be from paces that aren’t just Dublin. Their new employees could be originally from anywhere in Europe since Dublin draws people firm all over, which, in turn, brings diversity to the company and opens up even more avenues for cooperation and expansion.

            Conversely, one challenge DocuSign will face is being able to sign the same type of companies they found in Silicon Valley in Europe. Silicon Valley is an established tech hub of the world, always expanding with new startups and new companies growing and innovating more and more every day. Dublin, however, is up and coming and finding those same sorts of companies will be slightly more challenging and something DocuSign has to prepare for.

Google EMEA Headquarters in Dublin: In preparation for your site visit to Google’s Headquarters in Dublin for its Europe, Middle East and Africa division, this is an excellent example of how a firm is responding to opportunities and challenges in generating digital advertising revenue in its broader social environment by recognizing and addressing opportunities and challenges related to digital advertising revenue in Europe, the Middle East and Africa.  Based on your quick review of the article on Google’s 15 years in Ireland, identify one commercial opportunity and one commercial challenge they are addressing in the EMEA headquarters.

One opportunity Google Dublin has is the diversity in the company. They have over 8,000 employees, originating in 70 different nationalities and speaking over 75 languages, making it the most diverse company in Ireland, and among the most diverse in Europe. This diversity brings a lot of versatility to Google EU and opens up collaborative opportunities in Europe and the rest of the world. Utilizing the ability to collaborate with almost anyone, google can continue tom expand its tremendous reach and continue to grow.  

One challenge Google has and will continue to have is a good problem to have. They will have to be able to maintain their community presence and the money and events they send and host for startups. They are doing a great job of supporting the community and need to continue that in order to reach the triple bottom line and grow as an international company.

Questions For The Site Visits:  Finally, acting as members of consulting teams that might choose to write a group paper about the commercial opportunities and challenges connected to DocuSign or Google EMEA Headquarters in Dublin, what specific questions do you have about the business model for DocuSign that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)?  What specific questions do you have about the business model for Google EMEA Headquarters in Dublin that relate to our course material (Triple Bottom Line and sustainability, market segmentation, maximization versus shared value, etc.)?    Give us specific questions for each of tomorrow’s visits.

DocuSign: They mentioned in the article that local tech talent can be hard to find, so how does DocuSign plan to keep expanding while also maintaining the quality of employees and targeted business ventures they like to explore?

Google EMEA: How does your google impact project directly impact you and the shared value of your company? Do you have specific research that correlates to “bettering the community?”.