Clearly, the biggest opportunity for Microsoft is the central location of so many technologically-renown firms that are located all over the world.  Being located in Ireland, specifically Dublin, opens the door for so many connections to be made between other large firms that can lead to innovative technology that the world has never seen before.  However, a challenge could be the fact that Microsoft is not located in a more populated country in Europe where they have a larger consumer base compared to Ireland. 

My question for Microsoft is – Is staying connected with your larger consumer base in countries like France, Germany, and the U.K. while you are located in Dublin a challenge?