Microsoft is a very well established firm worldwide that provides software to almost every major computer company in the world. Among their grasp on the software industry, Microsoft also is responsible for the wildly popular Xbox gaming platform. Microsoft Ireland is the firm’s headquarters in Dublin which is responsible for much of the company’s operations in Europe and Ireland. A major challenge Microsoft Ireland will face is the challenge of expanding its reach across multiple nations and creating business opportunities where Microsoft products aren’t yet used. A major business opportunity for the firm is the opportunity to create selling opportunities among the other major companies headquartered in Dublin to create new areas of market segmentation. One question I have for Microsoft is how they network with other companies to create new contracts and expand their market to even more software and hardware.