For the past month, I’ve been interning remotely at Lumen Research as a Data
Analyst, which has been a tremendously valuable experience. They are an ad-tech
company that specializes in creating software that analyzes the eye-tracking
data they collect. A majority of their work is done with companies that want to
figure out how much attention their ads garner. The company itself is on the
smaller side, with only around twenty-five people working for them, but I’ve
found this to be perfect. It offers me a much more direct experience. In terms
of the company structure, they are split up into three main teams:
The first is consulting team; They work directly with the clients.
The second is the software team; they are in charge of programming the
Finally, there is the analytics team; I work with them on the more complicated
statistical problems in assessing the attention data.
The first two weeks were a bit more difficult than I expected them to be. I
really did not understand attention on the scale that’s required to work
successfully in this company. That was fine though, as my supervisor and
coworker spent most of that time teaching me. I learned how the company runs,
how they are structured, and most importantly the individual components of how
attention data is measured. After getting a handle on how things worked, I
received my first and main task: developing consistent and repeatable mid-year
attention reports for their clients. I had to learn a whole new section of
excel, power query. After much trial and error, I was finally able to deliver.
One of the things I’ve realized while working in the ad-tech industry is
that it’s incredibly important to be willing to learn. To work alongside brilliant
people who understand the industry is really humbling, so I’ve taken to make
sure I learn as much as I can from them. I’ve learned so much in this past
month, and I’m sure I’ll be learning more before this opportunity is over. On
the topic of learning, I’ve learned to not be afraid to ask questions. I started
this internship a bit frustrated that I wasn’t able to understand the data I
was working with immediately. However, I asked questions and piece by piece
started to understand more and more. It truly does just take time and
experience, as well as a willingness to ask someone when you don’t know.