Blanket & Board is a business that creates extravagant picnics for events. The company’s mission is self-care and to empower people to enjoy the green spaces that Pittsburg PA has to offer. A strength of the company is how its potential customers can easily find information on Blanket & Board’s different services right on their website. It is important for a company to market its services in an easy and conceivable way, especially on its website, to attract as many customers as possible. The company is also careful not to market alcohol on their social media due to their picnic events taking space in a lot of the city’s public parks and due to legal issues. This is smart because even though alcohol might attract a larger clientele, it protects the company from legal issues and well as having to buy the license permits to sell alcohol. The owners also mention that Blanket & Board can be found on social media platforms such as Instagram and Facebook. A possible future marketing plan for the company could include branching out to other social media platforms such as TikTok and Pinterest. Additionally, securing a TV interview was an impressive marketing move. The interview will reach a suitable target audience, the residents of Pittsburgh.
Blanket & Board’s opportunity to expand on social media apps such as Tiktok and Pinterest can be seen in many new start-up companies such as DoOrder, a one-day delivery service in Dublin, Ireland. If either company were to make a video advertisement that was different and eye-catching they could greatly expand their following and revenue.