One commercial opportunity for Croke Park is their large reach through broadcasting and partnerships. According to their website, they have over one million viewers across all of the counties in Ireland. The plethora of opportunities they offer for youth, club teams, and cultural events allow broadcasting networks to profit. Their partnerships with various broadcasting networks allows them to reach market segments from various different places and allow for more opportunities, such as brand deals.
A commercial challenge that they may face is expansion. On the tour today, the guide described how they are unable to change part of the seating in a large part of the section due to weather restrictions, but they compensate by making those tickets half price. They also have some limited seating options, by giving companies or fans the opportunity to buy seating for up to ten years, which can limit their customer base if they are not consistent viewers.