This morning we took a visit the FNB stadium where we met Kris Brown, the Director of Promotions. Talking with the Riverhounds’ Director of Promotions and Entertainment, what stood out most was how the club builds its calendar around multiple events rather than just game days. A team that shows up once a week doesn’t become part of a city’s identity but a venue that hosts theme nights, community nights, concerts, and off-season activities. That repetition is what turns a stadium from a place you visit into a place you belong to.

After that we had a talk with Elissa DiNello, who works on Allegheny County’s Main Streets initiative. What stood out to me was when she talked about having events that allow the to community come together. This allows each towns main streets to profit and to feel a larger sense of community within each other. An example like this could be what Carrigart needs for their off season revenue and more tourists to come during the off season.