Over the past few days, we have paired our analysis of Ireland’s business culture with its natural landscapes and ecotourism industry. We have now visited many viewpoints/castles such as Giant’s Causeway, Doe Castle, and Glenveigh. Each site has brought a different experience, mainly according to the weather at the time; Ireland is often rainy and tourist schedules are often at the mercy of the unpredictable climate. For example, the rain-soaked Causeway felt very difficult to navigate and enjoy because of the preoccupation with slipping. The looming clouds made the views much less enjoyable. However, our rainy hike overlooking Glenveigh Castle in Donegal’s National Park proved to be very pleasant and we ended up wanting to spend more time there. While both rainy, the activities were polar opposites in terms of the experience. Our sunny views of the mountains and Atlantic Ocean were also beautiful–they needed the sun in order to show that beauty. Now how does this relate to our project/presentation? As business owners or people dependent on creating a positive visitor experience utilizing Ireland’s natural landmarks, it is imperative to factor in every external impact on foot traffic. The environmental aspect happens to play a large role in Ireland’s economy. The off/on rain and sunshine make it hard for visitors to hold to any expectations they may have, and there may be some disappointment there. The weather is certainly not flawless, and it is Ireland’s responsibility to market that element in an exciting way. An asset I see here is that rain keeps the land cool for long hikes; it really is not bothersome if you bring an umbrella anyway. The beating sun may clear up the skies for better views, but the cooler/rainsoaked setting certainly has benefits. To that end, I believe that Ireland can capitalize on the gamble of weather by creating some conditional recommendations based on the forecast.