Today I was able to meet with the Vice Dean of the School of Architecture and the Arts at HUTECH University in Ho Chi Minh City. She explained to me how the fashion industry in Vietnam is almost exclusively compromised of manufacturing for foreign brands and designers. The design side of the fashion industry is…
Tag: Rachael White
Pitt in Sweden Summer 2017 Student
Taking Over the Family Business
Today I met with Gia, another small business owner, and two UEF students, who served as translators for Gia and me. After meeting up, we decided to walk to a coffee shop nearby to talk. Gia has a cool story of how he not only took over his parents clothing business but how he modified…
Family and their Factory
Today was my first full day in Ho Chi Minh City, and I was eager to get to my first meeting of my trip. I took a Taxi to the University of Economics and Finance where I met with Bruce and Julie, who have been kind enough to help me with my schedule and setting…
Welcome to Vietnam!
After three flights and over twenty-four hours of travelling, I have finally made it to Ho Chi Minh City, Vietnam. I am excited to be continuing on the next stage of my research project that is looking into the relationship between social entrepreneurship, the economic concept of the Bottom of the Pyramid, and my idea…
A Look into Marketing
This last official meeting in Berlin has both confirmed some of the conclusions drawn from other meetings and introduced new material to my research. I met with a professor from the Berlin School of Economics and Law, and we primarily focused our conversation on marketing. One of the key takeaways from our discussion was the…
Sustainability in Fashion
The unpredictable topic from today’s meeting was the growing trend of sustainability in the fashion industry. Sustainability is an ever-present issue that is transcending many industries, and fashion is clearly not an exception. Today I heard firsthand how prevalent sustainability is in the fashion market in Germany. I first reached out to the woman I…
Meeting Turned Brainstorming Session
My meeting today brought me to the campus of the Berlin School of Economics and Law, which was particularly cool today because it was the first day of the semester for the school. There was an energy on the campus as students and professors were catching up and heading to classes. In a sense, it…
Embrace the Unpredictable
Today I had my first official business meeting on site in Berlin. I met with one of the leaders of a professional women’s networking organization in the city. We met over lunch to discuss the organization and its members in order for me to analyze how they might fit into the target market for my…
Introduction to My Independent Study
Hello! My name is Rachael White, and I am currently a senior at Pitt Business pursuing a Marketing major with an Accounting concentration and certificates in Leadership and Ethics, International Business, Innovation and Entrepreneurship, and Business Analytics. After my study abroad trip to Cape Town, South Africa in the summer of 2016, I became quite…
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