The environment as a stakeholder


An organization that has sustainable and environmentally conscious business operations is Yeti. Yeti designs products that are built to last for an extended period of time. An example of this is their reusable water bottles, which take away from the use of plastic bottles that harm the environment. According to the website, Yeti also produces packaging that is recyclable, reusable and compostable. The company is committed to the circular economy as well. Yeti actively works to ensure its products are used in next-best-use solutions, through product donations, recycling, and waste-to-energy options. In 2021, it avoided sending 310,000 pounds to a landfill. 

McDonalds is a company that constantly lies to the public and greenwashes. In such a case, McDonalds claimed to be more environmentally friendly by eliminating plastic straws from all their restaurants in the United Kingdom. They of course advertised this and received major support from the public. Yet, the new paper straws they implemented in its place were also not recyclable.​​ McDonalds also announced that they will cut global greenhouse emissions to net zero by 2050. Yet, global food production, specifically meat, accounts for a large amount of the greenhouse gas emissions across the globe. McDonald’s itself is also one of the world’s largest purchasers of beef. Although McDonalds can make these promises, their entire business model is based on purchasing and distributing meat so it will never be fulfilled. 

I believe that in the future, as the climate issues become more prevalent, more companies will start to be called out for greenwashing and it will be revealed that they only care about shareholder value. Hopefully the public will start to be more active in calling out companies and pushing for governmental action, and the companies can realize that the environment is, in fact, a stakeholder.

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