Social Enterprise vs Social Entrepreneurship

Baron Fig is a social entrepreneurship that focuses on selling high quality notebooks. This company is aware of the environmental impacts that paper production has, so they plant a tree for every notebook they sell. While this is not a permanent solution to the damages of paper production, they use social entrepreneurship to attract customers while making a positive impact on the world. On the contrary, this will take away from some of their profit, as they have to allocate money to planting the trees. 

An example of a social enterprise is Patagonia. Their mission, similar to Baron Fig, is to produce the best product possible while limiting the amount of harm to the environment. They ensure this by using recycled materials and their self imposed one percent earth tax which helps to fund non-profits with similar goals. A disadvantage of Patagonias approach to social enterprise are their high price points, which could be unreasonable to specific audiences. This will make it more difficult to implement their earth tax to help non profits. 

From a marketing and finance perspective, I believe that social entrepreneurship is the more intriguing approach because the way that companies will market their products to uphold their social mission can create more profit and revenue. This dynamic of helping a cause that a company is passionate about while providing the best possible product intertwines both the marketing and financial aspects that I hope to explore in the future. 

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