I am going to demonstrate my credibility through my research. Since I am focusing on Shareclub’s app, I am going to present what I have found on other similar apps. My research will show that I know how to help the app and help Shareclub. As a team, we can establish our credibility through using what we have learned through our course, the site visits we went through, and the professionals we met and asked questions to. We have gained a lot of insight and ideas through these past few weeks in the program that helped us create beneficial perspectives.

I’m going to connect with the client by demonstrating how I support their sustainability mission. I want the business to become as successful as possible because I believe that it can greatly help the environment, Ireland, and its consumers. We are going to convey this by presenting recommendations that also contribute to their goals of sustainability, instead of just recommendations of creating marketing content.