The Ultimate Experience

Time is flying in the land down under! It’s hard to believe it has already been three weeks since I landed in Sydney, Australia. Every day has been packed with new experiences and I’m hoping to continue to explore Australia more during the three weeks I have left here. 

I am staying in Haymarket, only a ten-minute walk from the Opera House. It’s been incredible to stay so close to the city center especially because this month is Vivid Sydney, a festival of light, music and ideas that lights up the Opera House and the entire city. Other amazing things we’ve done is explore the beautiful Bondi beach and walked the Bondi to Coogee walk, visited the botanical gardens, hiked the Blue Mountains, cruised the Harbour, ate at a barbie, walked across the Sydney Harbour Bridge and fed kangaroos at Featherdale Wildlife park

I am completing a marketing internship at Ultimate Travel, a travel company that provides gap year travel to 18 to 35 year-olds. They have various travel packages throughout Australia, Southeast Asia and New Zealand. I worked on a competitor analysis of their top competitor’s Facebook and Instagram profiles to understand the industry and help Ultimate Travel gain followers and engagement. I am editing photos using Photoshop and I am scheduling and posting these photos to their Instagram and Facebook profiles. I have really enjoyed my job so far, I’ve been able to look through and edit some incredible photos taken in some very beautiful destinations. I am currently helping Ultimate to keep a consistent brand image by updating photos on their website using WordPress. I’ve written a blog for their website and I also write copy that explains their exciting tours and destinations that they offer. It is a really interesting internship because as I learn all about marketing, I am also learning so much about Australia and other parts of the world. 

I am also taking a class with professor GG. I took Quantitative Methods with him last semester and I am fortunate enough to take another one of his classes. I’m taking Operations Management with three other students. GG is a great teacher and it’s really great to be in such a small class, compared to the couple hundred I was with last semester. GG also relates the class back to the internships that each of us has by learning about their specific processes. GG arranged a visit to SIG (Susquehanna International Group) which is a trading firm that started in Philadelphia and now have offices in Australia and Dublin. 

I am taking an internship class that helps to supplement the internship I am completing. By completing weekly blogs and writing assignments and talking about my internship with others, it has been a great addition. I also get to learn about other students’ internships. In a week, I will be completing a mock interview and I am looking forward to getting feedback from a successful Australian. A couple of friends and I are currently working on a video that talks about our internships and what we’ve learned from working in Sydney. 

So far this program has been extremely beneficial for me and I am looking forward to the next three weeks, I just hope it does not go by too fast.