DocuSign and Croke Park

DocuSign started their company in 2003 when digital signatures was a blue ocean. Now the company dominates the digital signature market. DocuSign having its EMEA in Dublin is a logical decision because the time zone difference between the EMEA and Dublin is not too challenging to organize. Many companies that put headquarters in Dublin is a EMEA as well, such as the Facebook Headquarter in Dublin.\

One commercial opportunity my hat Croke Park took advantage of was the opportunity to bring the counties of Ireland together in one stadium. Croke Park is not home base for on specific team of a specific county. It is a stadium for all the teams to face off against each other. That way is gets business from all 36 counties in Ireland instead of just one. One commercial challenge is the challenge of getting individuals from father counties to travel to Croke Park to support their team.