Positive Advertising Experience in a Targeted Market Segment: Similar to my Lady GaGa “Something about my cool Pittsburgh guy….” example, describe a time when an advertising campaign did a compelling job appealing to you as a member of a targeted market segment.  When I am watching a soccer game, adverts from primary soccer retailers like…

Emerging Area of Information Systems (IS) That You Are Familiar With: Based on the IS-related areas that are identified in these slides, identify one specific emerging area of IS that you already have familiarity and experience with. What is the value added by this area of IS?  I have the most experience with entertainment IS…

Business Issue with Competing Pressures: Based on what you see in the three videos, identify a specific issue with competing pressures. How is a business issue influenced by a social concern?  Based on the video, authenticity of a product can be a major issue for competitors in a market. For products like food and drinks,…

The Haller program offers a lot of opportunities for me to add to myself both personally and professionally. Ireland is home to many of my ancestors, as evident by Liam (O’)Carmody. A visit there will provide great insight into my past and help me situate my place in time and history, something I love to…

Hello, my name is Liam Carmody. I’m from a small town in Northeast PA, near Scranton. I believe I am best defined by my passions for soccer, learning, travel, sustainability, and life. I  strive to inject enthusiasm and enjoyment into everything I do, while also doing my best. This has paid dividends in my academic career up to…

Majoring in Business – Intellectual Benefits: When I am really getting into studying or writing a paper, I listen to music that pushes me to think and to sustain this effort over time. What is your playlist (or other form of art or music) that puts you into this type of zone? What are you…

Shared Value – People/Planet/Profit: The shared value approach to analysis for business decision-makers has a conceptual focus through perspectives like the “Triple Bottom Line” – in which a manager reviews how a business model addresses issues of People, Planet and Profit. Based on what you see in the 55 second video on Thread International, how…

The Natural Environment is a Stakeholder of Business Actors: Based on what you see in the first 4:40 of the Pittsburgh video, how is the natural environment a stakeholder of business actors? Remember – stakeholders affect and are affected by a business actor’s activities.  In the CMU video, the power of the natural environment as…

Micah Toll – Student Entrepreneur: Based on what you see in the 5:36 video on Micah, how does his background and training as an undergraduate engineering student influence his entrepreneurial activities (i.e. how is an engineering student like Micah a good fit for an independent business-related activity)?  Micah’s background as a curious child with a…