Competing pressures are commonly found within the food industry. Specifically, regarding the cheese industry, established brands will focus on maintaining tradition through high quality and branding. This creates competing pressures because other cheese manufactures cannot capitalize on the name or influences higher quality cheese brands have. For example, Parmigiano Reggiano, a very exclusive and protected…
Tag: Jules Smalis
Social Enterprise vs Social Entrepreneurship
Baron Fig is a social entrepreneurship that focuses on selling high quality notebooks. This company is aware of the environmental impacts that paper production has, so they plant a tree for every notebook they sell. While this is not a permanent solution to the damages of paper production, they use social entrepreneurship to attract customers…
Goals for Haller
Personally, I want to finally venture to a new country and create lasting relationships with my peers. Academically, I plan to immerse myself in Irish history and culture. For my future career, I hope to understand the inner workings of businesses such as Shareclub. This will give me a clearer view from the inside of…
Introduction
Hi everyone! My name is Jules Smalis and I am an incoming freshman this year at the University of Pittsburgh. I plan to major in marketing and finance while completing certificates through the honors college about leadership and entrepreneurship. I plan on joining a lot of student organizations such as the club tennis team, women…
Opportunities and Threats Within College Athletics
The greatest business opportunity for college sports is increasing the amount of brand deals. Brand deals allow for companies to increase their revenue by partnering with athletes who are successful. In turn, the colleges that those athletes attend will gain more support from fans of the company. This mutually beneficial relationship will only positively impact…
Crayola and Shein- Paving The Way To Sustainability
One of my favorite companies that is sustainable is Crayola. According to their website, they use 100% renewable energy, which allows them to produce billions of markers, crayons, and colored pencils for children around the world. Their production process helps to preserve natural resources, and in doing so, they plan to reduce their emissions by…
Maximization vs. Shared Value Within the Food Industry
Peppis Greek Gourmet Hummus and Greek Freez was a small business located in Pittsburgh, Pennsylvania, run by my father. His business model focused on selling a wide range of hummus and vegan ice cream flavors at local farmers’ markets, grocery stores, and occasionally catering for large parties. His small business was known and loved throughout…

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